The role of an asset manager is to represent ownership in the oversight of an asset including oversight of the management company as well as government officials, banking relationships, taxing authorities and other entities that have business at the asset level. A good asset manager will get the most out of the operator / management company, keep everyone focused on the grand asset strategy and, maximize asset value.

The Principals of Hartland Hotel Group have asset managed over 25 hotels and resorts; most of them upscale / luxury brands or independent hotels: The advantage we bring as asset manager is our experience and our perspective. We have been (and are today) owners of hotels and resorts. We have been (and are today) managers / asset managers of hotels and resorts. We have a deep understanding of the perspectives of each party. We have been successful in bringing value to the assets we have worked with over the years because of this understanding.