Every successful project we have ever done began with either the creation of a detailed business plan or the underwriting of an existing plan. A good business plan translates a developer’s vision into a road map for success. Our best plans often included a thorough study of the customers the project planned to serve, what those customers want in their hotel / resort experience, and how the current competitors are performing against those customer wants. This knowledge facilitates the creation of a plan that is focused from the very beginning on the customer, and on creating real advantages versus what the competition is currently delivering.

These advantages often include: The final business plan not only shows the design, marketing and operational roadmaps to success, it also details the capital it will require to produce the asset contemplated in the plan, the expected financial operating results, and the owner’s return on investment. It is the marrying of the operations part of the business plan with the financial results that help maximize return on investment.