The hotel industry is composed of many different lodging concepts and the principals of Hartland Hotel Group have been involved with most of them over their careers. We have found that the ones listed below are the most interesting and where we choose to focus our attention going forward.


Hotels have a unique relationship with their guests compared to other businesses. Few other businesses invite their customers to take off their clothes and go to sleep, or encourage them to drink alcohol and meet someone new seated at the next table, or get married, have a retirement party, eat entirely original food or have a high powered business meeting. At many hotels, however, all of these experiences are offered and on some occasions, all are going on at the same time. Creating a ‘lodging concept’ (hotel) that is relevant to all these users, and many others, requires a lot of experience and timely research. The Principals of HHG have specialized in creating hotels that speak to specific market segments with specific needs. We have designed and developed limited service hotels (Wyndham Garden Inn), extended stay hotels (Residence Inn, Hawthorn Suites, Homegate Inn), large convention center hotels (Wyndham and Westin), luxury urban and suburban hotels (Hyatt, Loews), boutiques (W Hotels, Kimpton, ZaZa Dallas and Houston, Hotel Sax, Liberty Boston) and all-suite hotels (Guest Quarters, Doubletree Suites). Each was designed for a specific customer traveling to that destination and that city’s local patrons in a way that would provide the hotel with a long term and sustainable competitive advantage.

Some properties focus on one type of traveler, like an extended stay hotel – short-term apartment. Others just try to master the overnight stay at a reasonable cost – limited service. Luxury hotels cater to the customer who is not as concerned about what something costs, they just want it exactly right every time and precisely when the want it..

Resorts and Resort Real Estate

The principals of HHG have built, bought, managed or asset managed over 30 resorts in North America and the Caribbean, including 9 with casinos and nearly a dozen with resort real estate. Following is an overview of our experience and what we can bring to a partnership.


Resorts have a different customer profile than other transient lodging facilities. In both of these cases, the guests spend more time at the property and use the amenities more frequently. This creates a unique opportunity to please, or to disappoint. Understanding the customers’ expectations is critical in the property’s design as well as its operation. From a design standpoint, everything from creating the right amenities to creating revenue capture points to maximize the return on investment comes into play. If there is a pool, where is the sun in relation to the buildings and surrounding landscape? We have seen many resorts where the sun has been blocked by the hotel or by landscape, ruining the sun worshipper’ guest experience. From an operations point of view, such simple issues as making sure the customer segments are compatible can be critical to a resort’s success. In one asset management assignment for a luxury brand resort, the property marketed to a combination of corporate incentive groups and families with children. It was a disaster! Corporate executives were gathered around the resort pool for cocktails while scores of small children were splashing in the pool. We Fixed this.

Resort Real Estate

Resort developers have been selling real estate within their resorts for decades as a means to decrease their capital commitment and increase return on investment. Conversely, real estate developers have been adding amenities (golf course, hotel, restaurants, marinas, etc.) to increase the pricing and sales velocity of their developments. The development and management of resort real estate is complex. Forms of ownership range from whole ownership to fractional to vacation ownership. Asset types range from single family to condominiums. Rental pool management and homeowner’s associations bring additional complexity and risk to the equation. The Principals of Hartland Hotel Group have been involved in all aspects of resort real estate including development, marketing, sales, operations, HOA management and asset management. We have worked with major luxury brands such as Ritz Carlton, Harrah’s, Wyndham and Auberge Resorts. In fact, one of the HHG principals was President of the Vacation Ownership division of Westin Hotel Company. We have worked with many independents and smaller brands (Rock Resorts, for example). Following is a very brief overview of three projects the Principals were directly involved with: